DIY Marketing Strategies

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Introduction to Lesson 1

Step 1 - GIVE IT TO ME STRAIGHT

Step 2 - WHAT ARE YOUR MARKETING WINS?

Step 3 - WHAT IS NOT WORKING?

Step 4 - SWOT ANALYSIS

Step 5 - PESO MODEL

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Lesson 2 Introduction

Step 1 - WHO ARE YOUR CURRENT CUSTOMERS?

Step 2 - RESEARCH

Step 3 - WHO IS YOUR IDEAL CUSTOMER?

STEP 4 - WHAT IS THE VOICE OF YOUR COMPANY?

Step 5 - ADDITIONAL VOICES

Step 6: PERSONAS

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Introduction

Step 1 - WHERE ARE YOU MISSING

Step 2 - SWOT OPPORTUNITIES

Step 3 - WHERE IS YOUR HERO?

Step 4 - WHERE TO EXERCISE

Step 5 - MARKETING HOURGLASS

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Budgeting

How to Sustain the Plan

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